Hi!
I’m a creative director and design lead crafting interactive experiences for studios, brands, orgs and music partners.
I've pitched and designed award winning immersive and digital experiences for high profile clients.
With a background in games, architecture, installations and live shows, I've been exploring the creative potential of digital and emerging tech for over a decade.
I design for impact: from games that teach healthy relationships, apps to get kids moving, social platforms that do good and installations that fight climate change. I love systems that bring out the best in us.
I align creativity with strategy to create work that is meaningful.
My work has been featured in The New York Times, NME, The Guardian, BBC and more. I've exhibited at The Somerset House and The Design Museum and spoken at GDC, San Francisco, Freeplay, Melbourne, GameLab, Barcelona, and many more from New York to London.
An advocate for the games industry, I'm one of Develop's 30 Under 30, won MCV's Campaigner of the Year 2018 and am a BAFTA member. I also occasionally make educational content for my 50k followers on TikTok, helping the next generation of designers start their career journey.
My life outside work
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Game jams
I’ve made games in wild places. One of them was the Pirate Game Jam on boats in Thailand.
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Weight lifting
I can hip thrust 110kg for 8 reps! I once used this power to raise money for a LGBTQ+ charity.
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Sewing
I design and make my own clothes. My whole wardrobe is me made!
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Sketching
I’ve been drawing all my life and still love finding new places and objects to sketch.
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Dancing
K-pop choreos, jam skating, pole dancing… I love finding new ways to move my body to music.
Accolades
BAFTA Member
2021
BAFTA Juror
2019, 2020
BAFTA Young Talent
2020
IGDA Next Gen Leader
2016
MCV Campaigner of the Year
2018
Finalist, Mobile Game Awards, Innovation
For Mochi at LoveShark
2022
APA IDEA Awards, Innovation
For AT&T Fan Experience at Nexus Studios
2020
Develop 30 Under 30
2017
Gamesindustry.biz Top 100
2018
EU Commission Innovative App Award
For E-Sol at Ludic House
2015
Speaking engagements and publications
